Friday, March 30, 2012

Halloween style show at the ILS March 2012

Although they are advertised in the trades individually, several years ago the International Lingerie Show (ILS) and the Las Vegas Halloween dress trade show effectively merged, doing their shows at the same time and venue.  The Rio Hotel and Casino can handle crowds of that size, and there is a good pact of overlap between the buyers for the two shows, so it just made sense.

Formally there are two fashion shows for each of the trade shows, but they are put on in series on the Monday night of the trade show.  The Halloween part - which is all sexy “adult party” attire, not the kinds of ghosts, witches and monsters costumes you can get at Wal-Mart - is put on first, and this year included 58 different clothes in a show lasting nearly 45 minutes.  The viewers of buyers and exhibitors stays, obviously, for the lingerie show which follows, which means the audience is there for nearly two hours after the shows start.

It would never do to have tired, hungry buyers get grouchy in the middle of the show from low blood sugar, so the producers have a lavish “heavy hors dousers” and an open bar to keep the multitudes pacify.  And to keep enthusiasm high, at everyday intervals throughout the shows models come down the runway with a range of swag to throw to the crowd.  It’s a joyful crowd.

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